Project: MCM SS21 Global Campaign
Client: MCM
I have led a talented team of CG Artists to create all visuals for the SS21 Global campaign for MCM Worldwide. We mixed 3D scanned models with Full CG Environments to create an otherworldly campaign that took its inspiration from the long history of the brand as well as the exciting symbiosis of the real and digital worls that technology allows today.
CGI Lead Artist: @manuelprcarvalho
Lead Photographer: @mathildeagius
Stylist: @marcgoehring
Talents: @aria_lilith, @des.qua, @yuukitang, @toktorovaaselia, @h0neydebee
Casting: @roxane_dia
Hair Artist: @berenice_ammann
Makeup Artist: @ischrak_nitschke
Lighting: @lighthawk.berlin
Assistant Stylist: @caionline
Assistant Hair Artist: @jean.hmua
Assistant Makeup Artist: @thisis_paloma
3D Scanning: @mimic_productions
MIMIC, Managing Director: Hermione Mitford
MIMIC, Production Coordinator: Alexandria Petrus
CGI Animator: @vinzent.me
CGI Designer: @11v151131_m06
CGI Product Modeler: @mponz_
CGI Eyewear Modeler: @pascalwiemers
Florist: @ruby_marylennox
Sound Design: @adamasnan
Music: Like This (performed by 박혜진 @parkhyyejin)
Retouch: @hempstead_may
Creative Producer: @studiosabrinahubert
Assistant Production: @maraleibrock
MCM, Global Art Director: @timorschmitt
MCM, Global Creative Officer: #dirkschoenberger
