Project: Asics Kiko Kostadinov
Client: Asics via Highsnobiety
Type: 3d Rendering and Visual Concept creation
Photography by Dominik Schulte
For this project me and then Highsnobiety Image director Dominik Schulte created a hybrid visual concept that mixed photography and photoreal cgi.
I have developed several iterations of organic looking cgi-shapes with xparticles, using several different growth and simulation algorithms and rendered everything in Octane, carefully matching the lighting of the photographs to make everything blend seamlessly.